This space for rent?

In a New York Times article, reporter David Joachim wrote that the CBS network has arranged to have advertising printed for their fall season onto 35 million eggs. Each egg will have the trademark CBS logo, the name of an upcoming fall season show, and a silly egg-related pun.

The eggs are created by EggFusion, who have special technology to engrave the markings onto the eggs instead of using inks. Mr. Joachim also noted that the ability lies to track eggs well enough in their delivery to stores that they can target ads to specific zip codes.

You will need a [free] subscription to nytimes.com to read the article in its entirety, or you can read a shorter version of the story from CBS News.

Being in central NH, I haven't seen these, nor do I expect to anytime soon, but this idea has legs and will only become more popular and ubiquitous with your everyday egg purchase...I can't wait until they start printing coupons on them...

AP Photo (click to enlarge)

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